Creativity

The whole process of entrepreneurship is rooted in the creation and exploration of new ideas, it’s creativity. It is believed that creativity is a bigger predictor of success in life than intelligence. Creativity designs success by creating new ideas for competitive advantage, it defines the ability to innovate , to exploit change

Creativity is to think beyond the traditional solutions, come up with something new, interesting, versatile, and yet have success potential. Creativity is to connect dissimilar and unrelated subjects and make successful entrepreneurial ideas. Merging different fields creates interesting intersections that creates new niches. The merging of different fields is innovation, innovation is the specific instrument of entrepreneurship

Creativity addresses how to recognize and question assumptions and constraints so as to identify and capitalize on opportunities, to innovate, to found new organizations. It is to learn to change the rules of the game by creating innovative value propositions and discovering new market positions for sustained competitive advantage

Creative thinking is a huge part of good business acumen. There An entrepreneur cannot rely upon occasional “light bulb” moments to achieve greatness. However, there are certain ways that can “train” the entrepreneur to be able to think creatively on a frequent basis, boost the process and make it more efficient.

INSIGHTS     CREATIVE DESTRUCTION     INNOVATION